About
Services Web design Website development Website development by city Business website Online stores SEO and growth Brand and design systems Graphic design Content and CMS WordPress 3D and rendering AI and business automation Analytics and experiments
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  • Strategy
  • Design
  • Engineering

Digital products, delivered right

Websites that bring in inquiries

Website development and web design for companies in Serbia. WordPress, custom websites and online stores, from our studio in Novi Sad.

More than pretty pages: real products, real code, measurable results.
For teams that are done with “good enough.”

Case studies · Pricing and packages

Live: Keser (real estate), Mightly (shop and CMS), Stikibee (name stickers).

Featured projects

We only show logos once a client gives written permission. The names above link to the case studies: Keser (real estate), Mightly (shop and CMS) and Stikibee (name stickers).

Clear delivery: typical UI sprints aim for the first design review within 8–12 business days after kickoff, and we publish what happens if the first round misses the brief - first-round rhythm and policy.

We work mostly with companies in Serbia: real estate, online stores and brands that need a website that leads to inquiries. WordPress or a custom website, the same team from the first call to launch. When we choose what.

Website development, web design and graphic design for companies in Serbia

A Novi Sad studio for small and mid-sized companies across Serbia. One team for your website, design and visual identity - transparent pricing and written proposals within one business day.

Before the numbers

Your next website should earn its traffic - not apologize for existing.

By the numbers

Proof that means you don’t have to read the fine print.

Post-launch metrics we stand behind - delivery speed, client retention and who works on your project. The same numbers we share in our proposals.

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Projects delivered

Websites, apps and platforms in production - not mockups in a slide deck.

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Client return rate

Repeat work and referrals beat any ad budget.

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Core team members

Product, WordPress, design and QA people you know by name - plus vetted collaborators when the scope calls for extra capacity.

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Years in business

Studio in Novi Sad, a US line and the same senior model, remote.

Client outcome

“The checkout redesign delivered a 2.4× lift in conversion within 60 days of launch.”

- Typical outcome on an e-commerce build, not a guaranteed result

Innovation that drives growth

A small team that delivers like a much bigger one.

Since 2019 - strategy, design and engineering under one roof, with a studio in Novi Sad, a US line and clients around the world.

No layers, no theater: seniors on every project, from start to finish.

How we work

Always senior-led

The people on the call are the people on the project. No handoff to juniors after kickoff.

Fixed milestones

Two-week sprints with visible deliverables. You review working software, not slides.

Direct communication

A shared Slack channel, weekly stand-ups and one point of contact - no ticket queues.

93%

Clients who come back for the next project:

We measure success by whether you would hire us again. Most of our work is repeat business or referrals - because we pick up the phone, hit deadlines and take on the messy parts.

Meet the team
86+

Products and platforms launched in SaaS, e‑commerce and content - each built to last, not to win an award and disappear.

Marko Banović Maša Čivčić Bojan Petrović +

Why CraftedPixel

Three reasons teams choose us over bigger agencies.

Speed without shortcuts

A small team, a flat structure, zero layers of approval. From kickoff to a working prototype in two weeks - without cutting corners on code quality or accessibility.

Ownership, not hours

We bill for outcomes, not by the hour. Every sprint ends with deployed code and a clear update - no surprises at the end of the month.

Results you can measure

We build in analytics from day one. Every launch ships with dashboards, KPIs and a 30-day performance baseline, so you can show ROI to decision-makers.

Focused design and engineering for teams that need to ship - without the agency theater.

We don’t try to do everything. Focused services we have refined over the years - pick one or combine them into a full project.

Every engagement ends with a live product, clear documentation and a handoff your team can actually run with.

UI/UX design

Interfaces people actually enjoy using. We prototype fast, test with real users and iterate until it clicks - not just until it looks good in a presentation.

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Web development

Production code, not demo projects. Tests, edge cases and what happens when traffic spikes - handled before launch, not after.

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SEO and growth

Organic traffic that compounds. Technical SEO, performance, structured data - the thankless work that actually moves rankings.

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Brand and design systems

Identity, guidelines and component libraries that scale - so marketing and product speak the same visual language instead of drifting apart.

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Graphic design

Logo, visual identity, flyers, catalogs, packaging and social visuals - everything classic that “graphic design” covers, consistently tied to your website. Logo from €1,290.

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Content and CMS

Structured content models, sensible workflows and headless or hybrid setups - so your team can publish pages without a ticket for every comma.

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Deep CMS lane

WordPress

Block themes, custom plugins, WooCommerce, migrations and maintenance - not a footnote in the stack. One lane we go deep in, so your website stays fast and yours.

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3D and rendering

Product visualization, hero scenes and web-ready GLB/USDZ - with export specs, so development and marketing don’t fight over files.

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AI and business automation

Integrations, workflow automation and controlled AI over your data - so operations scale without turning people into routers between tools.

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Analytics and experiments

Event taxonomy, funnels and A/B tests tied to real decisions - not vanity charts that look nice in a monthly email.

Learn more

Need help scoping your next project?

Tell us your goals and constraints - we’ll map the shortest path to something you can ship.

Book a call

How we work

From the first call to launch

Clear phases, visible progress and no black boxes along the way.

01

We listen

  • Structured conversations to break down goals, constraints and what “done” really means.
  • Trade-offs in plain language - no jargon meant to impress the board.
  • A clear picture of what to build first and what can wait.
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02

We plan

  • A written scope: milestones, owners and dates you can actually plan around.
  • Technical and design direction locked in before engineering spends the budget.
  • Shared tools to track progress without chasing status emails.
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03

We build

  • Weekly demos - you see a working product, not a quarterly “big reveal.”
  • QA, accessibility and performance are part of the build - not an afterthought.
  • Room to reorder priorities when you learn something new, without blowing the deadline.
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04

Delivery and support

  • A launch plan: monitoring, analytics and rollback paths that are actually tested.
  • We stay close after go-live - fixes and fine-tuning until traffic and nerves settle.
  • An ongoing partnership when you’re ready for the next release or the next stage of growth.
Learn more

Real projects, shipped in weeks Every project below went from the first call to production in 8–14 weeks - with the same senior team you would meet on the discovery call.

Three published case studies - Keser, Mightly (custom CMS) and Stikibee (sticker configurator) - plus the studio’s special project PropertyDesk. Other clients are among the logos.

Recent projects · shipped in 8–14 weeks · context, not vanity screenshots.

Keser Real Estate new-build real estate website - project listings

Case study · Live website

Keser Real Estate

New-build real estate in Ruma, Vrdnik and Gradiška

Focus

  • New-build real estate
  • Project listings
  • Lead generation

Stack

  • WordPress
  • Jet Engine
  • Elementor Pro
  • GA4

The challenge. Five active developments in two regions - buyers need to see unit counts, move-in phase and a PDF spec sheet before calling the sales office in Ruma or Gradiška.

The solution. WordPress + Jet Engine, 3D floor plans, a custom PDF plugin and GA4 - live at keserrealestate.com. 1,200+ occupied units in the references.

Live
keserrealestate.com
D&A
post-launch refinement
Mightly custom CMS and e-commerce for microgreens

Case study · Custom CMS

Mightly

Its own CMS and shop - no WordPress, no Shopify

Focus

  • Custom CMS
  • MOĆNO + SELECT
  • E-commerce

Stack

  • Custom backend
  • Admin CMS
  • Cart
  • Novi Sad

The challenge. A new category - microgreens - has to be explained and sold in the same scroll, and the founders need to change SKUs after each harvest without a developer.

The solution. Custom CMS, backend and shop for MOĆNO pesto and SELECT mixes - live at mightly.rs.

Live
mightly.rs
CMS
custom, no templates
Stikibee store for personalized name stickers

Case study · WooCommerce

Stikibee

Name stickers for kindergarten and school

Focus

  • Personalization
  • Configurator
  • E-commerce

Stack

  • WordPress
  • WooCommerce
  • Elementor Pro
  • Custom configurator

The challenge. Every set carries the child’s name, a design and a font - parents need to see exactly what will be printed before paying, on every type of sticker.

The solution. WooCommerce and a three-step configurator with a live preview, in Cyrillic and Latin script - live at stikibee.rs. Eight sets, up to 231 stickers per kit.

Live
stikibee.rs
Steps
design, name, font

Beyond the case studies

PropertyDesk

An in-house OS for selling new-build real estate at propertydesk.app - inventory, KYC, Kanban, IPS QR deposits, contracts and commissions. Launching September 1, 2026. Try demo.propertydesk.app.

PropertyDesk interface - listings and pipeline workspace

Simple pricing. No games.

Four clear tiers per service line - each with a detailed comparison table on a separate pricing page.

The numbers are starting points until we align on scope - see what affects the final proposal and the timeline from the first email.

Jump to a service tab: UI/UX · Web development · SEO · Brand · CMS · Analytics.

Capabilities

The technologies behind our solutions.

What we actually use in repositories and handoffs - filter by lane or swipe to browse the full set.

Meet the team behind your website and product.

A founder-led studio from Novi Sad - WordPress, design, Reels-ready creative, QA and support - you’ll talk to the same people who work on your project. Additional portraits use placeholders until the official photos arrive.

Before you ask.

Answers to the questions that come up on almost every intro call.

Still have questions?
A smaller marketing site usually takes 3–4 weeks. A full web app or a larger brand project is closer to 8–12 weeks. On the first call we give you an honest timeline - we would rather promise less.
Not at all. Some of our favorite projects have been with very early-stage and seed teams. That’s why the Launchpad package exists. You don’t need a huge budget to work with us.
No. If you already have a codebase in Vue, WordPress, Webflow, anything - we’ll work with it. We won’t rewrite your stack just because we happen to prefer something else.
Every package includes 30–90 days of support. We fix bugs, monitor performance and handle small changes. After that you can extend support, or we hand everything over to you cleanly.
Click contact, tell us a bit about the project and we’ll book a 30-minute call. If it makes sense, a proposal arrives within a couple of days. No pressure, no hard sell.
Sometimes. If you’re building something we truly believe in, we’re open to a lower fee plus equity. But we’re selective - get in touch and let’s talk.
Smaller projects can run on a single SOW with the basics built in; larger or repeat engagements often use an MSA plus short SOWs per phase. We invoice a deposit to reserve calendar time, then milestones (e.g. approved design, staging, launch) on Net-15 or Net-30, depending on your procurement. More details here.
Once you pay for the work in the SOW, you own the deliverables we created for you, unless we agreed otherwise for specific licensed assets. Fonts, stock media and some libraries stay under their own licenses - we document that in the handoff. Full IP FAQ.
Included support covers bugs, small changes and launch monitoring within the stated window. New features, campaigns or larger CMS changes go through a change order or a follow-up SOW. Many teams add a monthly retainer for predictable capacity - how retainers work.
We anchor core hours to US Pacific, but we plan a predictable overlap with the EU (PT morning / CET late afternoon) and rely on an async rhythm - written updates, Loom, shared boards - so you don’t wait overnight for every decision. Time zone details.

Let’s work together

You’re still here - which usually means your website isn’t pulling its weight.

Let’s fix that.

Tell us what you’re building. We’ll tell you honestly whether we’re the right team - and if we’re not, we’ll point you to someone who is.