Website development
Company website, online store, WordPress or custom website. Written proposal, and the Figma files and code are 100% yours from day one.
Digital products, delivered right
Website development and web design for companies in Serbia. WordPress, custom websites and online stores, from our studio in Novi Sad.
More than pretty pages: real products, real code, measurable results. For teams that are done with “good enough.”
Case studies · Pricing and packages
Live: Keser (real estate), Mightly (shop and CMS), Stikibee (name stickers).
We only show logos once a client gives written permission. The names above link to the case studies: Keser (real estate), Mightly (shop and CMS) and Stikibee (name stickers).
Clear delivery: typical UI sprints aim for the first design review within 8–12 business days after kickoff, and we publish what happens if the first round misses the brief - first-round rhythm and policy.
We work mostly with companies in Serbia: real estate, online stores and brands that need a website that leads to inquiries. WordPress or a custom website, the same team from the first call to launch. When we choose what.
A Novi Sad studio for small and mid-sized companies across Serbia. One team for your website, design and visual identity - transparent pricing and written proposals within one business day.
Company website, online store, WordPress or custom website. Written proposal, and the Figma files and code are 100% yours from day one.
User research, prototypes and testing. A design system developers can build without guesswork and micro-decisions.
Logo, visual identity, flyers, catalogs and social media visuals - one consistent language for your website, print and social channels.
Before the numbers
Your next website should earn its traffic - not apologize for existing.
By the numbers
Post-launch metrics we stand behind - delivery speed, client retention and who works on your project. The same numbers we share in our proposals.
Websites, apps and platforms in production - not mockups in a slide deck.
Repeat work and referrals beat any ad budget.
Product, WordPress, design and QA people you know by name - plus vetted collaborators when the scope calls for extra capacity.
Studio in Novi Sad, a US line and the same senior model, remote.
“The checkout redesign delivered a 2.4× lift in conversion within 60 days of launch.”
- Typical outcome on an e-commerce build, not a guaranteed result
Innovation that drives growth
Since 2019 - strategy, design and engineering under one roof, with a studio in Novi Sad, a US line and clients around the world.
No layers, no theater: seniors on every project, from start to finish.
The people on the call are the people on the project. No handoff to juniors after kickoff.
Two-week sprints with visible deliverables. You review working software, not slides.
A shared Slack channel, weekly stand-ups and one point of contact - no ticket queues.
We measure success by whether you would hire us again. Most of our work is repeat business or referrals - because we pick up the phone, hit deadlines and take on the messy parts.
Meet the teamProducts and platforms launched in SaaS, e‑commerce and content - each built to last, not to win an award and disappear.
Why CraftedPixel
A small team, a flat structure, zero layers of approval. From kickoff to a working prototype in two weeks - without cutting corners on code quality or accessibility.
We bill for outcomes, not by the hour. Every sprint ends with deployed code and a clear update - no surprises at the end of the month.
We build in analytics from day one. Every launch ships with dashboards, KPIs and a 30-day performance baseline, so you can show ROI to decision-makers.
We don’t try to do everything. Focused services we have refined over the years - pick one or combine them into a full project.
Every engagement ends with a live product, clear documentation and a handoff your team can actually run with.
We work with teams in Belgrade, Novi Sad, Niš and across Serbia. See website development by city, graphic design by city or the full service catalog.
Interfaces people actually enjoy using. We prototype fast, test with real users and iterate until it clicks - not just until it looks good in a presentation.
Learn moreProduction code, not demo projects. Tests, edge cases and what happens when traffic spikes - handled before launch, not after.
Learn moreOrganic traffic that compounds. Technical SEO, performance, structured data - the thankless work that actually moves rankings.
Learn moreIdentity, guidelines and component libraries that scale - so marketing and product speak the same visual language instead of drifting apart.
Learn moreLogo, visual identity, flyers, catalogs, packaging and social visuals - everything classic that “graphic design” covers, consistently tied to your website. Logo from €1,290.
Learn moreStructured content models, sensible workflows and headless or hybrid setups - so your team can publish pages without a ticket for every comma.
Learn moreBlock themes, custom plugins, WooCommerce, migrations and maintenance - not a footnote in the stack. One lane we go deep in, so your website stays fast and yours.
Learn moreProduct visualization, hero scenes and web-ready GLB/USDZ - with export specs, so development and marketing don’t fight over files.
Learn moreIntegrations, workflow automation and controlled AI over your data - so operations scale without turning people into routers between tools.
Learn moreEvent taxonomy, funnels and A/B tests tied to real decisions - not vanity charts that look nice in a monthly email.
Learn moreTell us your goals and constraints - we’ll map the shortest path to something you can ship.
Book a callHow we work
Clear phases, visible progress and no black boxes along the way.
Three published case studies - Keser, Mightly (custom CMS) and Stikibee (sticker configurator) - plus the studio’s special project PropertyDesk. Other clients are among the logos.
Recent projects · shipped in 8–14 weeks · context, not vanity screenshots.
Case study · Live website
New-build real estate in Ruma, Vrdnik and Gradiška
Scope and stack
What we delivered
The challenge. Five active developments in two regions - buyers need to see unit counts, move-in phase and a PDF spec sheet before calling the sales office in Ruma or Gradiška.
The solution. WordPress + Jet Engine, 3D floor plans, a custom PDF plugin and GA4 - live at keserrealestate.com. 1,200+ occupied units in the references.
Status
Case study · Custom CMS
Its own CMS and shop - no WordPress, no Shopify
Scope and stack
What we delivered
The challenge. A new category - microgreens - has to be explained and sold in the same scroll, and the founders need to change SKUs after each harvest without a developer.
The solution. Custom CMS, backend and shop for MOĆNO pesto and SELECT mixes - live at mightly.rs.
Status
Case study · WooCommerce
Name stickers for kindergarten and school
Scope and stack
What we delivered
The challenge. Every set carries the child’s name, a design and a font - parents need to see exactly what will be printed before paying, on every type of sticker.
The solution. WooCommerce and a three-step configurator with a live preview, in Cyrillic and Latin script - live at stikibee.rs. Eight sets, up to 231 stickers per kit.
Status
Clients
An in-house OS for selling new-build real estate at propertydesk.app - inventory, KYC, Kanban, IPS QR deposits, contracts and commissions. Launching September 1, 2026. Try demo.propertydesk.app.
What we actually use in repositories and handoffs - filter by lane or swipe to browse the full set.
A founder-led studio from Novi Sad - WordPress, design, Reels-ready creative, QA and support - you’ll talk to the same people who work on your project. Additional portraits use placeholders until the official photos arrive.
CEO and founder · product management and WordPress development
QA and quality control · UI checks · customer and client support
WordPress and Elementor design · 3D and visual production
Graphic design · UI/UX and web design · Reels and short-form video editing
Answers to the questions that come up on almost every intro call.
Still have questions?Let’s work together
Let’s fix that.
Tell us what you’re building. We’ll tell you honestly whether we’re the right team - and if we’re not, we’ll point you to someone who is.