Brand ops office hours
Monthly office hours to review campaigns against the system rules.
How we engage
We bring narrative, visual language, and implementation constraints together early - so the first landing page and the fiftieth product screen share tokens, type scales, and motion rules engineers can adopt.
Often paired with: UI/UX · 3D and rendering · Content and CMS.
- Identity sprint - mark, color, type, and voice starters for launch deadlines.
- System program - tokens, components, and docs across web + product.
- Guidelines refresh - tame drift: consolidate rules editors and devs will follow.
From story to shipped surfaces
A brand isn’t a PDF - it’s decisions repeated in Figma and code.
Narrative Position & voice
System Tokens & type
Library Components
Guidelines Usage & templates
Logo and visual identity
Marks, color systems, typography, and usage rules tested on real touchpoints - favicons, app icons, decks, and social - not just the hero mockup.
We start by exploring positioning tension: who you are for, who you are not for, and the few attributes you want people to remember. Visual directions are scored on accessibility, motion, and production constraints.
Deliverables include master artwork, safe zones, minimum sizes, and monochrome / reversed treatments so partners don’t improvise under pressure.
Design systems
Semantic tokens, spacing scales, elevation, and naming conventions that map cleanly to CSS variables or platform themes.
We define primitives, then semantic aliases (e.g. surface.default, text.muted), so redesigns don’t require renaming every component.
Documentation covers contribution, versioning, and deprecation - so the system survives the next hiring spurt.
Component libraries
Figma kits and coded counterparts with props, variants, and states that match how engineers actually assemble screens.
We align atomic vs. composite boundaries, slot patterns for marketing vs. product, and how content editors will stress-test each component.
When Storybook or similar is in play, we mirror naming and default props so design QA has a single checklist.
Brand guidelines and templates
Patterns for slides, social, and email with do/don’t examples - short enough that teams open them weekly.
We prioritize the scenarios your team repeats: pitch decks, changelog posts, hiring banners, and partner co-marks. Each one gets a template, not a paragraph of adjectives.
Optional Notion or microsite format so search and updates beat the frozen-PDF problem.
Client voice
“For the first time, marketing and product both pull from the same token set - our slides finally match the app.”
Roadmap
In pilot
Exploring
Coming soon
Exploring
On the horizon
We invest where client roadmaps are heading - carefully piloted, not as slideware.
Multi-brand architecture
Parent / sub-brand token strategies for portfolios.
AI-assisted naming QA
Linting marketing copy against banned claims and voice rules - human approval required.
Design–code drift audits
A quarterly diff between the Figma library and Storybook props.
What a typical two weeks looks like
Identity and system work broken into reviewable milestones.
Week 1
- Stakeholder interviews & competitive scan
- Creative directions (mood + rationale)
- Direction shortlist with usage tests
Week 2
- Refine master assets & color/type ramps
- Seed token set + first 5 components
- Template guidelines outline
What we need from you
- Decision makers available for consolidated feedback
- Any existing brand assets or legal trademark constraints
- Target surfaces (web, iOS, slide, etc.)
- Engineering contact for the token import path
You might be better off starting elsewhere
If you need full UI flows or research before the brand settles, UI/UX discovery can run ahead of or alongside the identity work.
FAQ
Brand and systems engagements
Ownership, file formats, and how we work with your marketing and engineering leads.
Ask a specific questionYou do. We deliver source files and export packages per the contract; no hidden licensing traps on your mark.
Yes. We audit what works, deprecate duplicates, and add components or tokens with migration notes for product teams.
We flag commercial vs. self-hosted needs up front and document fallbacks. The final license is up to your procurement team.
We can codify what you already have - tightening rules, templates, and examples without touching the logo.
Naming can be scoped as a guided sprint; we pair linguistic checks with domain and trademark sanity checks once you bring in a lawyer.
Graphic design in cities across Serbia
Logo, identity, print, and social - pages by city.
Tell us what you’re shipping
Tell us where the brand breaks today - slides, product, or partner channels - and we’ll suggest the right depth of identity, system, or guidelines work.