Edge rendering playbooks
Framework-specific patterns for partial static generation and ISR without cache-poisoning surprises.
How we engage
We plug into your product and infrastructure constraints—the types, lint rules and deploy targets you already use. You get incremental PRs, preview URLs and runbooks instead of a black-box delivery.
Often paired with: UI/UX · WordPress · SEO and growth.
- Greenfield build - a new app or marketing site from architecture to production.
- Rescue and refactor - we stabilize legacy code, add tests and unblock the roadmap.
- Launch partner - we harden CI/CD, cutover and post-launch monitoring for high-risk releases.
From spec to stable release
Every phase produces something you can run—so scope, risk and ownership stay visible to both sides.
Spec APIs and UI contract
Build Components and routes
Perf CWV and budgets
CMS edge Content hooks
Launch CI and cutover
Frontend engineering
Accessible, performant UIs in React or Next.js—tied to your design tokens and component naming so design and code stay aligned.
We structure routes, data loading and component boundaries for maintainability: server components where they help, client islands where they must, and consistent error/empty/loading states throughout the tree.
Styling follows your system—CSS modules, Tailwind or styled patterns—with focus states, reduced-motion support and keyboard paths that match the design spec.
Full-stack and APIs
REST or GraphQL services with clear auth boundaries, validation and observability—so mobile and web clients share one honest contract.
We model endpoints around use cases, not accidental database shapes. Migrations, webhook idempotency and rate limits are considered up front—not patched after an incident.
When you already run Node, we adapt to your runtime. When you don’t, we document the integration points so another team can run the service long term.
Performance engineering
Core Web Vitals, bundle discipline, caching and image/video strategy—measured on field data, not just Lighthouse vanity scores.
We profile the critical path, split bundles intelligently and align CDN and cache headers with how your HTML and assets actually change.
Third-party scripts get budgets and loading strategies so marketing tags don’t quietly erase your LCP gains.
WordPress and hybrid builds
Block themes, headless WordPress or classic stacks—chosen for your editorial workflow and frontend requirements, not our favorite boilerplate.
We map content types to editors’ real mental models, trim the block library to what you need and avoid plugin sprawl that breaks with every PHP update.
Headless setups get preview URLs, webhook-driven revalidation and fallback paths so editors are never flying blind.
Launch, CI/CD and hardening
Pipelines, environments, secrets hygiene and go-live checklists—fewer surprises at 2 a.m. when DNS flips.
We wire preview deploys to branches, gate production merges with checks you trust and document rollback paths before traffic arrives.
After launch we watch error rates and performance budgets with you for an agreed window—then hand over dashboards and ownership.
Client voice
“Their PRs were small, reviewable and always included how to verify the change—our staging finally matched production behavior.”
Roadmap
In pilot
Exploring
Coming soon
Exploring
On the horizon
We invest where client roadmaps are heading - carefully piloted, not as slideware.
Contract testing in CI
Consumer-driven contracts between web apps and APIs to catch breaking changes early.
SRE-lite retainers
Short monthly windows for dependency upgrades, security patches and performance regressions.
Platform adapters
Thin abstraction layers when you need to support Shopify, Contentful and custom CMS edges in a single frontend.
What a typical two weeks looks like
A typical mid-build rhythm—adapted to your sprint length and review culture.
Week 1
- Repo access, environments and a definition of done
- Spike or skeleton for the riskiest integration
- First vertical slice behind a feature flag
Week 2
- PR reviews with test evidence and a preview link
- Performance or accessibility checkpoint on agreed routes
- Slice plan for the next milestone + a tech debt note
What we need from you
- Design files or component specs for the UI scope
- Staging data or sanitized exports for realistic QA
- One DRI for merges and release windows
- Access to secrets and DNS according to your security policy
You might be better off starting elsewhere
If UX discovery or the brand narrative isn’t settled yet, starting with UI/UX or brand systems often saves costly rework in code.
FAQ
Web development engagements
Scope, stack fit and how we work with your team before day one.
Ask a specific questionNo. We list React/Next.js because that’s where most of our recent production work lives—but we adapt to your existing stack when that’s the right trade-off. Tell us what you run today and what “done” means.
We start with a short read-only audit: tests (if any), the deploy path and the main risks. Then we propose a series of small merges—each leaving the repo healthier—instead of a risky big-bang rewrite.
Ownership stays with you. We work in your accounts or a shared project with a documented handoff. We don’t hold domains hostage.
Yes. We use Figma specs, Storybook or coded components and extend them with PRs your team can review. If the system is thin, we help strengthen tokens and states as we build.
Every build includes an agreed stabilization window. After that we can hand over to your team, stay on a light retainer or document runbooks—your choice.
Website development in cities across Serbia
Studio in Novi Sad. A dedicated page per city with local industries, logistics and an FAQ.
Tell us what you’re shipping
Whether you need a focused performance pass or a multi-month build, we’ll propose the smallest scope that still reduces launch risk.