Structured content lint checks
Pre-publish checks for broken references and required SEO fields.
How we engage
We design content types around how editors think and how the frontend consumes data - then wire up preview, roles, and validation so mistakes surface before publishing, not after the post hits social.
Often paired with: WordPress · SEO and growth · Web development.
- Model and build - a new CMS or headless system with fields tailored to editors.
- Migration - ETL transfer that preserves URLs and files.
- Training and rules - guides that protect quality after handoff.
From model to safe publishing
Editors get guardrails; developers get typed content contracts.
Model Types and fields
Headless API and preview
WP Blocks and roles
Migration URLs and files
Rules QA and training
Content strategy and modeling
Content types, relationships, and validation rules that follow your publishing rhythm - not a generic one-size-fits-all blog template.
We interview editors and map recurring campaigns, localization, and legal needs before naming fields. Optional fields and defaults are chosen to reduce publishing friction.
SEO and analytics hooks are designed in: canonical fields, structured data entries, and UTM discipline where it helps.
Headless CMS
API-first content with preview URLs, webhook-driven revalidation, and fallback routes when the API fails - so static performance doesn’t leave editors in the dark.
We align webhook payloads with the frontend caching strategy (ISR, edge, or classic builds) and document failure scenarios.
Draft and scheduled-publishing flows get first-class treatment from the start - not as an afterthought after launch.
WordPress authoring
Block themes, patterns, and roles tailored to your team - without a pile of plugins that breaks on every PHP upgrade.
We limit patterns to what’s actually needed, register ACF or block attributes carefully, and separate global styles from per-post edits.
Roles and revisions are set up so occasional contributors can’t accidentally publish to production.
Content migrations
Scripts and spot checks for HTML cleanup, file transfer, and slug preservation - plus an SEO redirect plan when URLs have to change.
We sample edge cases early: tables, embeds, internal links, and shortcodes from the old system.
Rollback paths and delta migrations are documented for large corporate sites that publish continuously.
Training and governance
Short guides, office hours, and lint rules - so quality doesn’t depend on one hero PM.
We create short how-to cards for typical tasks: a new landing page, a campaign swap, a legal document update.
Optional automated checks: broken links, required alt text, or schema completeness before publishing.
Client voice
“Editors no longer flood engineers with messages for every hero image change - preview and roles finally match the way we work.”
Roadmap
In pilot
Exploring
Coming soon
Exploring
On the horizon
We invest where client roadmaps are heading - carefully piloted, not as slideware.
AI assistance for alt text
Suggestions with human approval and brand-voice guardrails.
Multi-repo preview
Coordinated previews where marketing and product content intersect.
Localization workflows
Field-level translation states without duplicate posts.
What a typical two weeks looks like
Modeling and migration projects in two-week slices.
Week 1
- Shadowing editors at work and inventorying problems in the existing system
- Content model draft v0
- Align the preview and webhook approach with engineering
Week 2
- Model v1 in the CMS + seed content
- Migration dry run on a sample
- Training draft and FAQ
What we need from you
- CMS vendor decision or shortlist
- Clean content export or API access
- SEO owner for URL strategy
- Staging environment for preview testing
You might be better off starting elsewhere
If rendering performance or frontend architecture is a blocker before choosing a CMS, web development discovery can run in parallel.
FAQ
Content and CMS engagements
Platforms we work with, migration risk, and how editors stay unblocked.
Ask a specific questionWe choose the stack based on editorial workflow, developer skills, and compliance - not a vendor kickback. We’ll document the tradeoffs and a decision memo.
We plan cutovers around DNS, caching, and content freeze windows. Zero downtime depends on the architecture - we set honest expectations per platform.
Draft tokens, secure preview hosts, and builds or edge revalidation triggered by webhooks - editors see changes before go-live.
Yes. Live sessions plus async docs are standard; we adjust the depth to the team’s comfort level.
We flag fields that must not reach public APIs, map redaction in previews, and align with your security review.
Content and CMS - all of Serbia
Our studio is in Novi Sad, and we work with companies across Serbia - Belgrade, Niš, Kragujevac, Subotica, Novi Pazar, Čačak, Pančevo and beyond. The way we work is the same whatever the city: video calls for the weekly rhythm, in-person visits when they make sense.
Tell us what you’re shipping
Describe your current CMS pain - model, migration, or governance - and we’ll scope the smallest project that unblocks publishing.