Outcomes over output
Shipping is the minimum. What matters to us is whether a release moves the metrics you care about—conversion, activation, time to task—and we align scope so design and engineering stay tied to those signals.
Who we are
CraftedPixel is a small, senior-weighted team. We take on a limited number of engagements so the principals stay in the work—research, design, build, and launch—not just in the sales pitch. Most relationships are repeat work or referrals because we optimize for trust and delivery, not headcount.
Whether you need a focused sprint or a partner through GA, we anchor on outcomes: something users can use, stakeholders can agree on, and your team can maintain.
Day to day, our roadmaps most often lead to B2B SaaS, DTC and e-commerce, and fintech—the same corridors as our published case studies and our UI/UX, web development, and WordPress services—with a clear product or marketing owner in the thread.
- Headquarters - Novi Sad, Serbia; a US line and remote work with clients worldwide.
- Stack-agnostic - we meet you in React, Next.js, WordPress, or your existing tooling.
- Honest fit - if we’re not the right team, we’ll tell you and point you elsewhere. See when we’re usually not a good choice.
Our goals
What we focus on in every engagement.
Respect for your team
We plug into your tools, speak clearly with engineering, and document decisions so you don’t depend on us forever. The goal is a handoff you can take over.
Calm, predictable delivery
Fixed milestones, visible increments, and one accountable communication thread. No surprise layers, no black-box agency theater.
Quality bar
Accessibility, performance, and data hygiene—by default.
We don’t treat inclusive UX and fast loading as a separate line item. Here’s what that means in practice on our site and in client work.
Accessibility
Keyboard paths, focus order, labels, and contrast are part of how we design—not a late QA pass. We target WCAG 2.2 AA as the baseline for marketing sites and product work, unless the brief explicitly calls for something else.
Performance
We optimize critical rendering, image delivery, and bundle discipline so experiences stay fast on real devices and networks. For us, performance is part of the brand and conversion—not an abstract Lighthouse trophy.
Privacy and cookies
We keep tracking on our marketing site minimal and explain what we collect. Read the Privacy policy and the Cookie policy; engagement data is governed by your SOW and DP terms when we work together.
How we work
The operating system behind our projects.
The same principles as on the homepage—because this is how we actually run engagements, not how we’d like to run them.
Always senior-led
The people on the call are the people on the timeline. No swapping in juniors after kickoff.
Fixed milestones
Two-week slices with something reviewable every cycle—working software, prototypes, or specs your team can implement.
Direct communication
A shared channel, a weekly cadence, and one point of contact. Feedback is batched so budget and morale stay intact.
Digital products that feel inevitable—not accidental.
We believe the best websites and apps disappear into the task: fast, accessible, and honest about what they ask of users. Our vision is to help teams get there without hiring a whole department—by combining strategy, craft, and implementation in one accountable loop.
- Accessibility - inclusive defaults, not a late QA checkbox.
- Performance - speed and clarity as brand signals.
- Measurement - we define success before we polish pixels.
The CraftedPixel team
Meet the team behind your website and product.
A founder-led studio in Novi Sad - WordPress, design, Reels creative, QA, and support—you’ll work directly with the same people. Additional portraits use placeholders until official photos arrive.
Marko Banović
CEO and founder · product management and WordPress development
Maša Čivčić
QA and quality control · UI checks · customer and client support
Dejan Ristić
WordPress and Elementor design · 3D and visual production
Bojan Petrović
Graphic design · UI/UX and web design · Reels and short-form video editing
Book a free 30-minute intro
Tell us what you’re building and what’s at risk if it slips. We’ll come prepared with an honest read on fit, a proposed first step, and a timeline—no pressure to sign on the call.
Prefer a scheduling link? Reply to the confirmation and we’ll send a calendar invite or Calendly—whatever your team uses.