Weekly rhythm
- Diff review of core, plugins and theme
- Smoke tests on checkout and forms
- Changelog for stakeholders
Why a dedicated WordPress track
WordPress rewards specialists: the block editor, the plugin ecosystem and hosting all change fast. We treat it as a first-class product, not a theme swap or a page-builder afterthought, whether you’re launching a marketing site or running revenue through WooCommerce.
Often paired with: Web development · Content & CMS · SEO & growth.
- From scratch and redesigns - block themes, patterns and editorial UX that follow your brand system.
- Custom engineering - plugins, REST/CLI, cron and admin tools that belong in version control.
- Maintenance & evolution - tested updates, monitoring and roadmap hours to keep the stack shippable.
Where we go deep on WordPress
Four covered disciplines, not a bag of plugins. Each row is a track we estimate, review and ship.
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Product design handoff
Figma → block library: spacing, states and responsive rules coded so editors can’t accidentally break the system.
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Composable content
Patterns, block styles, inner blocks and guardrails: structured content without locking marketing into a brittle template soup.
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Serious PHP
Namespaced plugins, autoloading, tests where they pay off and hooks that don’t break on the next core update.
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Money paths
WooCommerce checkout, subscriptions, memberships, tax edge cases and fulfillment hooks scoped as product work, not plugin roulette.
How engagements stack up
The same discipline whether you need a sharp marketing launch or a multi-plugin commerce stack. Every phase leaves a working site and a documented path forward.
Discover Roles · IA · risks
Design lock Blocks · tokens
Build Theme · plugins
Harden Perf · security
Evolve Care · roadmap
Design, block themes and editorial UX
Full site editing when it fits; classic child themes when that’s the honest trade-off. Either way, editors get predictable layouts and components that follow the brand.
We turn the design into theme.json tokens, block styles and patterns so marketing can ship without a ticket for every section. Locked templates, curated block allow-lists and spacing presets keep quality high as more people touch the site.
When projects need structured data beyond the blocks themselves, we deliberately add ACF or custom post types (never as a default crutch) so the model still makes sense five years from now.
Custom plugins and APIs
Behavior that belongs in PHP goes into a proper plugin (namespaced, activatable and reviewable) instead of anonymous snippets rotting in functions.php.
We build REST routes, admin tables, settings pages and WP-CLI commands when operators need leverage. Long-running work uses Action Scheduler or cron patterns that fail loudly and retry safely.
For headless or hybrid setups we explicitly scope WPGraphQL, preview auth and cache invalidation. The editorial experience and the frontend contract are designed together, not guessed at afterward.
WooCommerce and memberships
Commerce flows are product work: gateways, subscriptions, tax, email and fulfillment hooks, tested as a system, not as a pile of extensions.
We customize checkout, thank-you paths and account pages with rollback plans. High-risk surfaces get a QA matrix (guest vs. logged in, coupon edge cases, failed payments) before anyone touches production.
HPOS-ready patterns, Action Scheduler hygiene and observability for webhook failures keep operations understandable as order volume grows.
Integrations and data bridges
WordPress as the hub (or as a spoke) talks to CRMs, ESPs, analytics, DAMs and custom backends with clear ownership of retries and idempotency.
We map server-to-server flows, queue work that must not block requests and surface failures where the team already looks (admin notices, logs or your monitoring stack).
Consent, PII minimization and retention get a written checklist aligned with legal reviewers: implementation discipline, not fake compliance.
Migrations and rescues
Moves off Drupal, a custom CMS or a fragile WordPress install: URL maps, content ETL, media hygiene and redirect testing so equity and revenue don’t quietly leak away.
We start from inventory and risk: what has to keep its URLs, what can be merged and where editors need a new workflow. Migrations run through staging with diffable scripts, not one-click importers nobody can reproduce.
Rescues stabilize first: backups, an update path, a malware or bloat audit, then a sequenced plan so every merge leaves the site healthier.
Hosting, ops & security
Staging that mirrors prod, backups someone actually verifies and an update order that won’t white-screen checkout on a Friday.
We work with your host or propose patterns: object caching, opcode cache, CDN rules and database hygiene matched to traffic. Deploys can be Git, platform-native or disciplined SFTP, documented either way.
Security means least-privilege roles, sensible file permissions, WAF/CDN notes and a tested rhythm for plugin and core updates. We don’t hide behind “WordPress is insecure”; we engineer for reality.
Maintenance that ships small wins
Retainer-style work is a product cadence: updates first, then a visible improvement each cycle (a bugfix, a perf slice or an editor-quality tweak).
Roadmap slice
- Agreed hours for features or debt
- PRs or deploy packages you can audit
- Office hours for “is this safe?” questions
What we need
- Hosting + DNS access per your policy
- One DRI for approvals and billing
- A list of business-critical URLs and flows
- Any compliance or change-window rules
When to look elsewhere
If WordPress isn’t the backbone (a pure SaaS UI or headless editorial with no WP in the loop), another service is probably a better entry point. We’ll tell you that in one message, not a 20-page proposal.
- Web development - SaaS UI, app shell and stack when WordPress isn’t the backbone
- Content & CMS - headless models, migrations and editorial without WordPress in the loop
- UI/UX - flows, UI and research before build scope
- SEO & growth - when organic traffic is the main bottleneck
- Analytics - measure before you optimize in production
FAQ
WordPress engagements
Hosting, multisite, page builders and how we work together before day one.
Ask a specific questionWe can maintain or gradually improve existing builder sites, but we don’t recommend them for new builds if you care about long-term performance and editor discipline. For greenfield work we prefer block themes and native patterns unless there’s a hard constraint.
You do. We work in your accounts or a shared project with a documented handoff. We don’t hold domains or credentials hostage.
Both. Multisite is scoped explicitly: shared plugins, network admin flows and blast radius are part of the estimate. We won’t default to multisite when separate installs are simpler.
Yes. We start with a read-only audit: what carries the load, what’s abandoned and what can be merged. We propose a series of small changes, each leaving the site safer, instead of a risky big-bang rewrite.
Core and plugin updates with smoke tests, a backup-check rhythm, agreed response expectations and a pool of hours for improvements. Exact numbers are in the SOW; pricing shows tier ballparks.
WordPress - all of Serbia
Our studio is in Novi Sad, and we work with companies across Serbia - Belgrade, Niš, Kragujevac, Subotica, Novi Pazar, Čačak, Pančevo and beyond. The way we work is the same whatever the city: video calls for the weekly rhythm, in-person visits when they make sense.
Tell us what WordPress needs to do
From scratch, a rescue, commerce or maintenance: we’ll propose the smallest scope that still takes risk off production, with clear boundaries on plugins, hosting and who approves releases.