Overview
Keser Real Estate is not a broker-the group builds everything itself, from its own concrete to handing over the keys, through the companies Keser Inženjering, Keser Komerc and Keser Residence. Buyers choose between buildings in two regions: Ruma in Vojvodina and Gradiška in Republika Srpska, plus Avenia Grand Royal next to the Fruške Terme spa in Vrdnik. The site had to show that weight-14 years, 1,200+ apartments handed over, energy class A, installment payments-without making each building look like a different company.
We delivered a production WordPress site at keserrealestate.com. It features five active projects: Keser Residence (59 apartments, Gradiška, move-in winter 2028), Avenia Resort (410 apartments, Ruma, phase 2 fall 2026), Šesta Avenia (71, Ruma), Sedma Avenia (58, Ruma) and Avenia Grand Royal (78, Vrdnik, May 2027). Every unit has a 3D floor plan and a PDF specification. Design and analytics continue after launch: events, conversions and dashboards the sales team can trust.
Timeline
Key milestones of this engagement-dates are fixed where the work is already done; upcoming items are planned targets and may shift with scope or approvals.
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Proposal sent
Commercial proposal delivered; scope and way of working aligned.
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Kickoff and contract
Official start of work and signed contract.
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Design finalized and approved
UI and experience confirmed for a build-ready handoff.
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Development starts
Implementation on staging; CMS and templates wired to the approved design.
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Development and refinement
WordPress build on staging: Elementor templates, Jet Engine listings, PDF plugin and content wiring.
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Studio delivery milestone
Build and delivery phase complete-handover to the client team with CMS training and agreed hypercare.
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QA, launch and go-live
Site published at keserrealestate.com-acceptance testing, DNS and production cutover complete.
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Site live and D&A refinement
Current phase. Post-launch optimization, complete GA4 event coverage and conversion tracking for project inquiries and PDF downloads.
Constraint
Apartment buyers don’t click contact on impulse. They compare renders, location, move-in date and whether fittings are already included in the price-often on their phone between a visit to the sales office in Ruma (Veljka Dugoševića) or Gradiška (Dositejeva) and a recommendation from someone who already lives in a Keser building.
The priorities were cards for the five active buildings with unit counts and delivery phase, 3D floor plans, a PDF specification for every apartment and a measurement layer that ties campaigns to real inquiries-not empty sessions. The site has to work both for a first-time buyer and for an investor looking at Avenia Grand Royal as an apartment investment next to the spa.
We needed buyers to understand each project at a glance-and marketing to prove which listings and PDFs actually bring in qualified calls.
Approach
We relied on real buyer behavior-what a first-time buyer scans on a listing, what an investor needs to trust delivery dates, and what looks good in a photo-so we built the IA, Elementor templates, Jet Engine data and analytics in parallel, so nothing was left half-done.
- IA and wireframes: Home, About, Projects, References, Contact
- UI system: Gilroy typography, gold accents, a video hero and listing card components
- Jet Engine: dynamic project grids, Swiper carousels and filterable inventory
- Custom keser-pdf-print plugin for on-demand listing brochures
- D&A: GA4 foundation, conversion events, quarterly review cadence
- Core Web Vitals checks on the hero video and listing templates
Design system in production
Real estate sites don’t live in a single template. We grouped components by job: hero and video storytelling, project listing grids, reference carousels, contact forms and PDF export. The same Gilroy typography, gold accents and card rhythm everywhere, so a new development never looks like a different company.
Elementor + Jet Engine templates cover listing cards, status badges, location tags and brochure CTAs, so non-developers can publish in WordPress without drifting off-brand, both on the site and in exported PDFs at keserrealestate.com.
Website · Live
keserrealestate.com - new-build real estate on the web
We designed and built the public site on WordPress with Elementor Pro (Hello Elementor child theme), Jet Engine for dynamic project listings and a custom keser-pdf-print plugin, so the Keser Real Estate team can update inventory and export brochures without touching code. Live at keserrealestate.com.
What we shipped on the site
The site does two jobs: it helps home buyers compare studios and three-room units with garages and underfloor heating, and it gives investors proof of cross-border delivery: Ruma and Vrdnik in Serbia, Gradiška in Republika Srpska. Five sections (Home, About, Projects, References and Contact) share the same gold brand language, Gilroy typography and renders from active sites.
- Home page with a video hero, the slogan “Building the Future Together” and Jet Listing Grid carousels for active projects
- Dynamic project listings (Keser Residence Gradiška, Avenia Resort Ruma, Šesta/Sedma Avenia, Avenia Grand Royal Vrdnik) with Swiper sliders
- References page with a carousel of completed buildings and social proof from 1,200+ delivered units
- Custom PDF print/download for individual listings: brochures the sales team sends via WhatsApp or email
- Elementor contact forms routed to realestate@keser.rs, phone +381 60 630 6616
- GA4 analytics (G-3ZW0CPJKVG) and RealEstateAgent schema for local visibility
Results
For a developer with 15 completed buildings and more than 600 units under construction, the outcome is a site where buyers see every development at a glance (number of apartments, location, move-in phase) and download the spec sheet before they call +381 60 630 66 16 or write to realestate@keser.rs.
Sales publishes new developments in Jet Engine, sends PDF listings via WhatsApp and reads the funnel in GA4: project views, downloads and form submissions. The site is live at keserrealestate.com.
Gallery
Site overview and project views from the Keser Real Estate engagement.
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