Product and UX strategy
Problem framing, journeys and success metrics so design decisions map to outcomes, not opinions.
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What we doFocused services we’ve refined over years, organized so you can see exactly what you get. Open a category, then dig into each sub-service when you’re ready.
We most often work with teams in B2B SaaS, DTC and e-commerce and fintech, plus startups where product and marketing need one accountable build partner.
Then open a category below, or jump to packages by line.
Interfaces people actually enjoy using. We prototype fast, test with real users and iterate until it clicks, not just until it looks good on a slide.
Problem framing, journeys and success metrics so design decisions map to outcomes, not opinions.
MoreLow-fi to high-fi flows in Figma (or your stack) so stakeholders align before engineering starts.
MoreTypography, color, layout and states that feel cohesive across marketing and product surfaces.
MoreSessions, usability tests and synthesis: rigorous enough to de-risk a launch without slowing to a crawl.
MoreSpecs, redlines and build reviews so what ships matches what was signed off, down to pixels and tokens.
MoreProduction code, not demo projects. Tests, edge cases and what happens when traffic spikes, handled before launch, not after.
React, Next.js and modern CSS: accessible, fast components wired to your design system.
MoreREST/GraphQL, auth, data layers and integrations, structured so your team can safely extend them.
MoreCore Web Vitals, lazy loading, caching and budgets, so speed is a feature, not an afterthought.
MoreBlock themes, headless frontends or classic stacks, chosen to fit editorial and product needs.
MorePipelines, previews, environment hygiene and go-live checklists: fewer surprises when you flip the switch.
MoreOrganic traffic that compounds. Technical SEO, performance, structured data: the unglamorous work that actually moves rankings.
Crawlability, indexing, sitemaps, canonicals and schema: the groundwork search engines reward.
MoreIntent-driven structure, internal links and briefs that help editors ship pages that rank.
MoreDomain, platform or IA moves with mapping, testing and monitoring so equity doesn’t evaporate.
MoreGSC hygiene, query tracking and dashboards tied to the keywords and pages you care about.
MoreHypothesis-driven landing tests and snippet tuning: small bets with clear readouts.
MoreIdentity, guidelines and component libraries that scale, so marketing and product speak the same visual language instead of drifting apart.
Marks, color, type and usage rules that survive real touchpoints, not just a PDF nobody opens.
MoreTokens, patterns and documentation that keep product and marketing aligned while you ship.
MoreFigma kits and coded components with naming and states engineers adopt without guesswork.
MoreDecks, social media and email patterns: practical guardrails teams actually follow.
MoreLogo design, visual identity, print, packaging and social media visuals: everything classic “graphic design” covers, consistently tied to your website.
Original logo from €1,290 with SVG/PDF/PNG files and usage guidelines. 2-3 concept directions before the final.
MoreMini brand book from €1,890: logo, palette, typography, core applications. Enough to launch, without 60 pages of guidelines.
MoreFlyers, brochures, catalogs, business cards, boxes and labels. Prepress down to the bleed and coordination with the print shop.
MoreInstagram and LinkedIn sets, carousel templates and cover images, in the same visual language as your website and print.
MoreStructured content models, healthy writing workflows and headless or hybrid setups, so the team ships pages without a ticket for every comma.
Types, fields and relationships that match how you publish, not how a CMS assumed you would ten years ago.
MoreAPI-first stacks with previews and webhooks, so editors stay productive and developers stay sane.
MoreBlocks, patterns and roles that scale, without plugin soup or sudden breaking changes.
MoreETL-style moves with URL mapping, assets and validation, so nothing quietly disappears.
MoreShort playbooks and editor training so quality holds after we leave the channel.
MoreOur narrow, CMS-first track: design through block themes, custom plugins, WooCommerce, migrations and long-term maintenance. One stack we go deep on instead of a footnote.
FSE, theme.json, patterns and editorial guardrails that follow your brand system.
MorePHP that lives in proper plugins: REST, cron, CLI and admin UX your team can extend.
MoreCheckout flows, subscriptions, tax edge cases and fulfillment hooks without plugin roulette.
MorePlatform moves, redirect maps and stabilization for sites that grew faster than their architecture.
MoreTested updates, backups, monitoring and a steady share of improvement work every month.
MoreProduct visualization, hero scenes, motion loops and web-ready GLB/USDZ, with naming and export specs so dev and marketing don’t fight over files.
Hero shots and catalog angles with shot lists tied to your grid and social crops.
MoreGLB/USDZ with poly budgets and handoff notes for Three.js or native viewers.
MoreTurntables and short loops with safe margins for captions and UI overlays.
MoreMaterials and lighting matched to your tokens and photography, not generic stock renders.
MoreBrief → model → lighting → render → package; clear rounds and naming conventions.
MoreWe map how work actually flows, connect your stack with reliable integrations, then layer in AI where it pays off: classification, drafts, routing and assistant copilots with human checkpoints, not a chatbot bolted onto a broken process.
Interviews, swimlanes and ROI framing so automation targets the real bottleneck, not the loudest Slack thread.
MoreCRM, helpdesk, billing and custom APIs: idempotent webhooks, retries and monitoring so pipes don’t quietly rot.
MoreMake, n8n, Zapier or code-first runners: clear ownership, error paths and audit logs that operations trust.
MoreDocument understanding, email and ticket assistance, internal Q&A over your documents, with guardrails and evaluation sets.
MorePII boundaries, model choice, retention and rollback, so legal and security sign-off doesn’t stall every iteration.
MoreEvent taxonomy, funnels and A/B tests tied to real decisions, not vanity charts that look impressive in a monthly email.
Goals, KPIs and definitions everyone agrees on before tags go live.
MoreClean naming, GA4/GTM patterns and QA so reports match reality.
MoreExecutive and team views, filtered to what drives the next decision.
MoreExperiment design, instrumentation and readouts tied to product bets.
MoreConsent modes, PII boundaries and retention settings that keep legal and marketing aligned.
MoreThe same senior team from Novi Sad. Local pages for the most common searches; the full city network is on every service page.
We cover 20 cities and 11 Belgrade municipalities, from Novi Sad and Belgrade to Niš, Užice and Novi Pazar.
Research, prototypes and user testing in 20 cities across Serbia.
Visual identity, logo and brand system in 20 cities across Serbia.
Short answers on how our lines fit together, before a long email. Every service page has a deeper FAQ at the bottom.
Ask us anything#service-faq to the URL, e.g. UI/UX FAQ.