A clear breakdown: what goes into the cost of a website, what pushes it up, and which packages are realistic on the Serbian market.
What drives the cost of a website
Three things set the price: scope (number of pages and features), stack (WordPress theme, custom WordPress, a custom website on Next.js/PHP) and how fast it needs to be done. A company website for a small business is not the same job as e-commerce with 500 products and a Pouzdani Dostavljač integration - which is why any serious proposal splits the work into phases.
Anyone who quotes you a flat price before discussing scope is either overcharging or undercharging. It usually takes a 20-40 minute intro call before we can come back with a written proposal.
Realistic packages in Serbia (2026)
- Web design (no build) - from €1,190. Figma design for 5-8 pages, with specs for your developer.
- WordPress 'Launch' - from €1,390. 5-10 pages, a premium theme adapted to your brand, SEO foundations.
- Custom website - from €1,890. Next.js or a PHP backend when the scope calls for an application.
- Online store (WooCommerce) - from €2,290 for up to 50 products with payments.
- Landing page - from €790. A single page for a specific campaign.
What is not included in the price
Additional costs to plan for separately: domain (€10-20 per year), hosting (€5-20 per month for a standard site), SSL (almost always free via Let's Encrypt), professional photography, copywriting if you need us to write the copy for you, and possibly image/font licenses beyond the Google Fonts library.
A smart strategy: start with a small scope
A common mistake is buying the 'biggest version' up front. A better approach: launch a minimal version that already brings in inquiries (10 pages, a basic blog, contact), then build on it every 2-3 months based on what visitors actually do. See also our guide how long it takes to build a website.
Next step
To get a written proposal for your specific case, send an inquiry with a short description of your business (3-5 sentences) and a link to your old site or a competitor’s site you like. You’ll hear back within one business day. See also pricing with all packages.