Different industries need different websites. A practical overview of what you actually need depending on what you do.
Industries and the types of websites that suit them
- Small manufacturer or B2B supplier: a company website + a product catalog with PDF spec sheets + an inquiry form. WordPress or a custom website.
- Online store: WooCommerce (up to 500 products) or a custom shop on Next.js. See online store.
- Restaurant / café / hospitality: a 5-page site, menu, gallery, reservations, location. Bilingual if you get tourists.
- Accommodation (apartments, hotels, houses): gallery, booking, seasonal pricing, Booking.com integration.
- Healthcare services (dentistry, aesthetics, clinics): services, before/after photos, online booking, doctor bios, attention to accessibility.
- Lawyer / consultant / accountant: practice areas, cases (not promised outcomes), team, contact.
- Real estate agency: a dedicated site with a property catalog. See real estate website and the Keser Real Estate case study.
- SaaS or tech startup: a marketing site with clear positioning, a demo video, waitlist/trial, product pages.
- Education center or school: program calendar, online enrollment, contact, gallery.
Common mistakes by industry
Restaurants often build a site without a menu (or with a PDF that won’t load on mobile). The menu should be HTML, searchable, and reachable in 2 clicks.
Lawyers often promise 'success in 95% of cases' - which is legally problematic in Serbia and creates unrealistic expectations. The focus should be on practice areas and expertise.
Real estate agencies often use generic CRM themes with cluttered listings. Buyers want good photos and a clear price, not 50 filter fields.
Healthcare services must not guarantee results or show patient photos without written consent - the law on medical records is strict.
How to choose the right type
Answer 3 questions: (1) what do I want the visitor to do? (call, buy, sign up, send an inquiry, book) - that’s your main CTA; (2) how much information does the buyer need before getting in touch? (less = a shorter site, more = a bigger catalog); (3) can the price be stated clearly, or does it depend on scope? (fixed price = e-commerce, variable = inquiry).
Next steps
We have real references across different industries. For a recommendation on the type and scope of site for your industry, send an inquiry.